We were tasked to rebrand a legendary local brewery into a nationally distributed giant. We didn't want to lose what made it great in the process. We gave Goose Island the pride and soul that hardworking, illustrious, and inventive Midwesterners can call their own.
A map depicting the source of all the ingredients used to brew Goose Island beer. Concept, and design by me. Hand painted by Righway Signs, Illustrated by Tim Tomkinson.