Photoshoot for collection. All photography done in-house at La Vaca Designhouse. For this photoshoot I led casting, styling and art direction.
I designed all the packaging to feel as if the purchased product had traveled all the way from each location with details inspired by travel stamps, stickers, sayings and textures that felt well travelled. The experience of the packaging plays into the idea that each Minnidip in the Passport Collection is bringing a backyard staycation oasis to your doorstep. It feels as if paradise was brought to you.
I also designed custom tape + stickers to go on the outside of the shipping box.
Our 🤍passport collection🤍 is definitely a vibe 〰️ with designs inspired by travels around the world, experience that vacation bliss…without the jet lag ✈️🚫😎.
Instagram product launch in-feed and stories utilizing photos + design elements from packaging and product to create a cohesive look and feel as a collection.
Styling details
Always fun to see behind the scenes. Here’s me adjusting a model.
Creative Direction: Emily Vaca + David Vaca | Art Direction / Styling / Design: Carrie Kieffer | HMU: Kerre Berry