All photography done in-house at La Vaca Designhouse. For this photoshoot I did the photography, casting, styling, art direction, retouching and design
We categorized all our product by personality types to help the gift giver find the right product. We wanted to gameify the process so we introduced our Minni-Concierge, Jena to help with the process.
We had our followers screenshot the ‘this or that’ game board, post their answers to their stories and tag Minnidip. Jena, our Minni-Concierge would then reply to each post via DM with her gifting answer and a 20% off discount code.
The DM that was sent with a discount code and a shop now link