All imagery here was used for all Minnidip marketing materials + Target.com
All creative done in-house at La Vaca Designhouse. Creative Direction: Emily Vaca + David Vaca | Art Direction / Styling / Design: Carrie Kieffer | HMU: Gina Barrington
Reposting minnidippers using product was important to show the product in use — I designed a sticker package to make our reposts feel like part of the campaign
To drive traffic to Target stores we launched a sweepstakes to get people taking selfies and videos in aisle. I shot and edited the content.
✨CHANCE TO WIN!✨ We want to see YOU shopping Minnidip at Target! 3 lucky shoppers will win a $250 GIFTCARD to Target. Just tag @minnidip on Instagram or TikTok with your #targetxminnidipshelfie shopping our new YEAR 5 collection 🎯🛒!!!
HOW TO ENTER:
✨Take a 📸 or 📹 shopping Minnidip at Target
✨Tag @minnidip on your Instagram or TikTok
✨Include the hashtag #targetxminnidipshelfie
WHAT YOU’LL WIN:
💳 $250 gift card to Target
Don’t forget your 💸 💳 CHANCE TO WIN A $250 GIFT CARD TO TARGET🎯! All you have to do is post your #targetxminnidipshelfie 🤳🛒 (on Instagram, Stories or TikTok!) and tag @minnidip shopping our YEAR 5 collection. We can’t wait to see 👀, good luck!
To get more eyes on Minnidip we launched a giveaway with other female founded brands at Target. I shot and edited the content for all the brands to post.
🎯GIVEAWAY ALERT🎯 We’ve teamed up with some of our favorite ✨female-founded✨ brands that are also on @target shelves for the ultimate TREAT YOURSELF giveaway 💦🧴💅🏼🍬!!
THREE lucky winners will receive:
🌟@minnidip Pool + Splash Pad or Pup Dip of your choice from our Target Year 5 Collection
🌟4 sets of @chillhouse Chill Tips press on nails
🌟@saltair’s Moisture shampoo and conditioner + all 6 body washes
🌟24 bags of @smartsweets candy of your choice
🌟$100 gift card to Target
In store content was so important to re introduce our product on Target shelves for new followers. I shot and edited the content.
It’s definitely time. It’s warming up and the sun is here to stay☀️🤞🏼. Head to Target🎯(as if you need an excuse) and make sure ✨Minnidip✨ is on your list. There’s no better way to celebrate the sunshine than kicking back and relaxing in your Minnidip💦. Which one is going in your cart🛒?